How could we create a pathway to sufficiency?
Challenge
Coastal restoration in Bintan could generate significant environmental, social and economic value, but those funding the initiative would not automatically benefit from its returns.
Boost
Together with Witteveen+Bos, we mapped investor needs, barriers, and opportunities. We looked at how ecological benefits like flood protection, biodiversity, eco-tourism and carbon capture could connect to social and financial value.
A clear route to funding, showing whom to approach and with what proposition, while enabling the first coastal restoration activities to begin.
Outcome
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Capabilities
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Stakeholder and ecosystem mapping
Investors insights discovery -
Value proposition design
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Business model design
“If we want to kickstart the irreversible transformation towards a carbon-free society, we need commitment and collaboration from all of our customers”
Razvan Dordea - Engie
About the case:
To address climate change and promote sustainability, Engie seeks to transition its automotive value chain towards sufficiency, towards ‘making do with less’. Together, we raised awareness of a sufficient business for its partners and identified potential business opportunities, enabling Engie to progress on its circular journey.
Sustainable transformation
Engie ecognized the urgency of sustainable practices, especially as regulatory pressures, market expectations, and technological advancements reshape the industry. However, the shift from a volume-driven to a value-based business model challenges not just energy providers but the entire value chain, requiring new partnerships, investments, and mindsets. How can we create the necessary support to accelerate this sustainable journey?
Navigating value-based models
We began by raising awareness among consumers and customers about sufficiency and exploring its potential implications for businesses. Utilizing the 5P model, we personalized the concept, translating its significance for Engie and its partners. Subsequently, we delved into what this would mean to the business models for Engie and its collaborators.
During intensive co-create sessions spanning several months, cross-functional teams from Engie and its partners collaborated to identify opportunities based on sufficient business models.
Driving sufficiency principles
Through these collaborative efforts, we heightened awareness of sufficiency business models throughout the supply chain and among end-users. Together with Engie and its partners, we identified potential business opportunities aligned with sufficiency principles. To validate the feasibility and impact of these opportunities, we proposed conducting a circular business experiment.
What lies ahead?
By embracing sufficiency principles and fostering collaboration, Engie is poised to lead the automotive industry towards a more sustainable and value-driven future. The next step would be for Engie and its partners to embark on a circular business experiment to validate the desirability, feasibility, viability, and impact of sufficiency business models. This way, we can make a long-term impact in the automotive value chain.