How could we turn compliance into opportunity?
Challenge
Coastal restoration in Bintan could generate significant environmental, social and economic value, but those funding the initiative would not automatically benefit from its returns.
Boost
Together with Witteveen+Bos, we mapped investor needs, barriers, and opportunities. We looked at how ecological benefits like flood protection, biodiversity, eco-tourism and carbon capture could connect to social and financial value.
A clear route to funding, showing whom to approach and with what proposition, while enabling the first coastal restoration activities to begin.
Outcome
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Capabilities
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Stakeholder and ecosystem mapping
Investors insights discovery -
Value proposition design
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Business model design
About the case:
Asia's rapid urbanization and consumption growth have increased packaging waste. New regulations, like Extended Producer Responsibility (EPR), demand brands manage packaging end-to-end, raising costs. However, FrieslandCampina is taking proactive steps, exploring the pathway to 'own' packaging waste across six Asian markets.
Local meets global: Navigating EPR across markets
Imagine being a global brand with diverse packaging needs, operating across multiple markets, all with different waste ecosystems and policies. FrieslandCampina aimed to develop a cohesive regional strategy to own its packaging waste, aligned with its global sustainability vision and is financially viable. By breaking down these challenges step-by-step, we helped uncover the best investment strategies for impact and efficiency.
Mapping the landscape
Together with Ubuntoo, our big data partner, we built a comprehensive overview of FrieslandCampina’s six priority markets, examining regulatory conditions, market dynamics, current initiatives, and landscaping existing collecting & recycling systems. This collaborative effort helped prioritize packaging streams and countries, ensuring each local approach aligned with broader goals and made the most impact.
Envisioning Circular Strategies
Through design thinking, we explored ways for FrieslandCampina to lead in tackling the waste challenge, envisioning strategies to ‘own’ their waste and develop actionable, market-specific approaches. By identifying and evaluating local initiatives—like community recycling and waste-to-energy programs—the team built a foundation for scalable, on-the-ground solutions aligned with both local needs and FrieslandCampina’s sustainability vision, inspiring industry peers.
Piloting for practical insights
Now, FrieslandCampina is piloting waste ownership initiatives in selected countries, testing strategies in practice. These pilots will generate valuable insights to refine and strengthen the Packaging and EPR strategy across Asia, paving the way for broader, scalable implementation.