How could we scale capabilities for impact propositions?
Challenge
Coastal restoration in Bintan could generate significant environmental, social and economic value, but those funding the initiative would not automatically benefit from its returns.
Boost
Together with Witteveen+Bos, we mapped investor needs, barriers, and opportunities. We looked at how ecological benefits like flood protection, biodiversity, eco-tourism and carbon capture could connect to social and financial value.
A clear route to funding, showing whom to approach and with what proposition, while enabling the first coastal restoration activities to begin.
Outcome
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Capabilities
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Stakeholder and ecosystem mapping
Investors insights discovery -
Value proposition design
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Business model design
About the case:
Philips aims to sustain its leadership in sustainable health tech innovations. While known for strong processes and high-quality solutions, the challenge is ensuring multidisciplinary teams can translate innovation into impact. To stay ahead, they need the right capabilities to develop propositions that drive both business and sustainability goals.
From process to capability building
The challenge is twofold: continuously training and onboarding both new and experienced product managers while ensuring they can apply the latest process improvements in their daily work. Since 2014, we have co-developed a curriculum for impact propositions, refining it over time to integrate business model innovation, early-stage business rationale development, and strategies to de-risk investments while accelerating commercialization.
Learning by doing
Our approach goes beyond traditional training. We actively engage with innovation teams on real business cases, applying the framework in practice. This hands-on experience, coupled with our partnership with leadership to enhance their coaching and steering abilities, has successfully embedded capability-building into the organization’s DNA.
Connecting global teams across regions
With teams spread across different regions and time zones, ensuring alignment and accessibility was critical. The COVID-19 pandemic further accelerated the need for scalable solutions, leading to the development of virtual tools. These tools, which enable remote collaboration, have been instrumental in ensuring teams worldwide can adopt and apply impact-driven innovation practices effectively.
Building a thriving community
The next step is to foster an engaged community where best practices are shared. We believe that peer learning is a powerful tool for continuous knowledge exchange, inspiring teams to keep advancing sustainable innovation. By strengthening this aspect, the company ensures that impact-driven capabilities remain alive and evolve with changing market needs.